Google Ads & Meta Ads – Basics
Understand how paid online advertising works on Google and Meta platforms.
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This course introduces learners to paid digital advertising using Google Ads and Meta Ads (Facebook & Instagram). It explains how businesses use paid ads to reach targeted audiences and generate leads or sales.
You will learn basic ad concepts such as campaign objectives, audience targeting, keywords, budgets, creatives, and performance metrics. The course focuses on understanding ad logic, not advanced technical setups.
Real-world examples are used to explain how ads appear on search engines and social media feeds. Learners will also understand common mistakes, budget planning, and basic optimization principles.
By the end of the course, learners will be able to understand ad campaigns, communicate with ad agencies, or confidently start basic ad campaigns themselves.
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