SEO Fundamentals
Understand how search engines work and how websites rank on Google.
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This course explains how search engines work and how businesses improve website visibility organically. It focuses on SEO fundamentals rather than technical coding.
You will learn keyword research, on-page SEO, basic off-page SEO, content optimization, and SEO best practices. The course also explains how SEO supports long-term brand growth.
Learners will understand SEO tools conceptually and how to measure performance using basic metrics. Emphasis is placed on ethical SEO and avoiding shortcuts.
By the end of the course, learners will have a strong understanding of SEO and how it fits into digital marketing strategy.
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